MKT 635 Week 6 Final Paper

Access the 2008-2009 BIPAC Market Research Report at www.bipac.net/bipac/grassroots_samples/market_research_report.pdf. 

Fully critique the 2008-2009 Market Research Report for BIPAC. In your critique, determine and identify the research

design that appeared to be used in the Market Research Report. Evaluate the data collection methods used for both the quantitative and qualitative data. While the actual questionnaire used is not available, analyze the questions discussed. Elaborate on the sample design and samples used. Discuss the issues of sample bias and sample size.

The above is for guidance only, and is not suggested to be all that the critique covers. As an M.B.A. candidate, developing analytical skills is extremely important; this Assignment should show off those skills. 

MKT 635 Week 5 Bentley Foods

Bentley Foods. Complete Application and Problem #2 Bentley Foods, Inc. on page 412. The paper must be two to three pages in length and formatted according to APA style. 

MKT 635 Week 5 Assignment Bentley Foods

Bentley Foods. Complete Application and Problem #2 Bentley Foods, Inc. on page 412. The paper must be two to three pages in length and formatted according to APA style. 

MKT 635 Week 4 Assignment Sampling

Sampling. Complete Problem #8 on page 310. The paper must be two to three pages in length and formatted according to APA style. 

MKT 635 Week 3 Assignment Critique Questionnaires

Critique Questionnaires. Case 3.7 Critiquing Questionnaires is on pages 274 – 279. Using questionnaire information in the text and gathered from outside sources, develop the strengths and weaknesses of the surveys in Figures 3.7.4 through 3.7.7.

The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims. 

MKT 635 Week 2 Assignment Propose Research Project

Propose Research Project. You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising (see http://www.sramanamitra.com/2011/01/11/top-10-online- advertising-trends-of-the-decade/) have on a consumer’s behavior. The VP of Brand Management will want strong justification for your recommendations. Propose a research project to address this problem that focuses on the kind of research design you would use; why you would use it; and how you would conduct the research. 

MKT 635 Week 1 Assignment Marketing and Research Problems

Marketing and Research Problems. Identify and describe in detail the fundamental source of the marketing problem or opportunity, decision problems arising from the marketing problem or opportunity, and possible research problems for each of the three scenarios (a, b, and c) under Applications & Problems #4 p. 47.

The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims. 

MKT 625 Week 6 Final Paper Consumer Behavior Issues

Write a 10-to 12-page paper, excluding the title and Reference pages. Format your paper according to APA style as outlined in the Ashford Writing Center and utilize six to eight scholarly sources from the Ashford University Library in addition to the course text.

The Zobisch Group was the first to introduce a digital pocket watch that integrated the functions of an MP3 player, smartphone, and tablet. Consumers ignored this invention for a couple of years. Then, virtually overnight, the digital pocket watch became the latest "must have" technological gadget even though the Zobisch Group did nothing to influence consumer attitudes and buyer behavior. While the organization is delighted it’s invention is the latest fad, it also realizes fads come and go quickly. The newest "must have" digital gadget will soon replace the current digital pocket watch.

What should the Zobisch Group do to communicate with and influence consumers in order to extend its product’s shelf life?
In your paper, describe specific plans of action the Zobisch Group can set in place to positively influence consumer behavior and thus, prolong the life of their product. Include each of the following consumer behavior aspects in your paper:

1. Influence of social media (especially blogging, YouTube, etc.)
2. Targeting and segmentation (culture, subculture, and social class and status?)
3. Consumer motivation and perception
4. Consumer's decision making process
5. Personality
6. Product life cycle

MKT 625 Week 4 The Impact of Culture on Consumer Behavior

The Impact of Culture on Consumer Behavior. Read the article “The kingdom inside a republic” about Disney’s initial transition into Europe. Explain the implications of successfully transitioning an American product to a new culture. Address the following in your paper:

1. Why did Euro Disney, also called Disneyland Paris, initially fail when the theme park opened in 1992?
2. How did marketers revise their strategies to better fit the culture?
3. Research and provide an overview of a different product that made a successful transition to a new
   culture.
4. How did the Marketers gauge consumer behavior to make the transition successful?

The paper should be four- to five- pages long, not including the title and reference pages, with at least two scholarly references, one being your text and a minimum of one reference from the Ashford University Library. 

MKT 625 Week 3 Communication, Media and Consumer Behavior

Communication, Media, and Consumer Behavior. In communications, the credibility of the source is a vital element in message persuasiveness. In the realm of digital communications, consumers have embraced several different ways to share, broadcast and discuss their opinions about virtually any product or service. Blogs and, websites like yelp.com, angieslist.com and social networks like Facebook, Twitter and Pinterest have increasingly become more a part of the tools that consumers utilize when consulting reference groups and making buying decisions.

In a four- to five- page paper do the following: 

1. Describe how consumers utilize social networks to make decisions and contrast this with the pre-social media era. Provide examples
2. How have sites like yelp.com and angieslist.com empowered consumers? How credible do consumers view the content on these sites? Why?
3. What is the role and impact of blogging on consumer behavior? Is blogging perceived to be more accurate than advertisements in general? Why?
4. How have smartphones and downloadable Apps affected consumer attitude and behavior? 

MIL 322 Week 5 Final Paper

Focus of the Final Paper

Clausewitz’s On War is widely considered the greatest military writing of all time. Read and critically analyze Book I: On the Nature of War of this monumental work.

In your analysis, address the following: 

1. Clausewitz’s overall view of warfare. According to him, how should wars be fought?
2. Is this work still applicable to the modern military? Why or why not?
3. Should all students of Military Studies be required to read this work? Why or why not?
4. What impact does Clausewitz’s language have on the overall content?
5. What is the greatest weakness of the work? Why?
6. What is the greatest strength of the work? Why?
7. Based on the passage read, in your opinion, does On War fulfill its designation as the “greatest military writing of
   all time?” Why or why not?

You will find numerous articles on this work in the Ashford Online Library. The introductory information located prior to Book I: On the Nature of War can provide excellent background information on Clausewitz and the military environment of the time. 

MIL 322 Week 4 Assignment Jünger’s Storm of Steel

Jünger’s Storm of Steel. Ernst Jünger has been criticized by historians and literary theorists alike as “glorifying war” and inflaming nationalist tendencies in post-World War I Germany through his writings. After reading Guillement in The Storm of Steel, critically analyze Jünger’s work. Do you agree or disagree with the assessment of his character? Does Jünger glorify war? Does the selection minimize war’s impact on humanity? Why or why not?

The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources (at least one of which can be found in the Ashford Online Library) in addition to the primary text to support your claims and subclaims. Cite your resources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation toolbar, in your online course. 

MIL 322 Week 2 Assignment The Battle of Borodino

The Battle of Borodino. Napoleon Bonaparte stated that of all of the battles he had fought, Borodino (Moscow to the French) was the most terrible. He paradoxically characterized the French as victors and the Russians as invincible.

After reading War and Peace, Book Ten: 1812, analyze Tolstoy’s treatment of Napoleon’s statements. Do you think Tolstoy accurately describes the battle? Does he express the horror of battle to which Napoleon alluded? Does the passage support Napoleon’s assessment of the French as victors and the Russians as invincible? Why or why not? Finally, what do you think was Tolstoy’s view of warfare? 

MIL 322 Week 1 Sun Tzu’s The Art of War

Sun Tzu’s The Art of War. After reading The Art of War, Chapter II: Waging War, address the relevance of Sun Tzu’s axioms or “words of wisdom” to modern society. Is the Art of War still relevant today? Why or why not? Include at least two specific examples of Sun Tzu’s axioms to support your argument.

The paper must be two to three pages in length (excluding title and reference pages) and formatted according to APA style. You must use at least one scholarly resource which can be found in the Ashford Online Library in addition to The Art of War, Chapter II: Waging War to support your claims and subclaims. Cite your resources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation toolbar, in your online course. 

MIL 311 Week 5 Assignment Final Paper

American military intervention around the world has expanded considerably beginning with World War II. The U.S. fought several major military conflicts and many more minor battles expanding the American military presence to more than one hundred countries around the globe. With American military expansion came major shifts in the conduct of war, the development of professional militaries, the justification for using military force, and the importance of American

public opinion.
Write a paper focusing on one of the topics below. Address the issues associated with your chosen topic. Choose one of the below topics.

 American Military Objectives & Conduct World War II, Cold War, and the Global War on Terror

• -  Mission: Compare and contrast the U.S. military objectives in three different eras – World War II, the
  Cold War, and the Global War on Terror. For each era, identify (a) the principle objective for using military force, (b) the enemy being countered by U.S. military action, and (c) the desired goal of the military action. Be sure to discuss the objective behind preemptive war and whether this is justified.
• -  Conduct of War: Describe the U.S. military transition from total war to limited war to asymmetric war against non-state actors. What factors brought the shift in the warfare being conducted?
   American Military Institutions: World War II to the Present

• -  Conscription versus Volunteer Military: Explain when and why the U.S. military used a draft to field the
  military. Then, explain when the U.S. military began the shift to an all-volunteer force. Critique the strengths and weaknesses of each type of military. Use specific examples from American warfare to assess whether it is better for the U.S. to use a conscription or volunteer force.
• -  Officer Corps and Professional Military Education: Identify the change in officer development from WWII to the present day. How have officers been selected and trained during the major eras of conflict? How has the military’s professional military education system influenced the development of such an officer corps?
• -  Civilian Leadership: Describe the emergence of a civilian leadership core in the Department of Defense. Evaluate whether civilian leadership of the military is a good or bad thing for the U.S. Outline the advantages and disadvantages of having a civilian leadership cadre in charge of the military.
   American Military Technology: WWII to the present

- Technology Dominance: Describe the progression of American military technology across all three

branches of the Department of Defense (Army, Navy, Air Force). What major advances in American military technology changed the conduct of warfare? How did the U.S. military achieve this technological

dominance? What were the effects of nuclear technology?
- Role of the Private Sector: What is the role of the private sector and the military industrial complex in

achieving technological advances? What are some of the drawbacks from the U.S. approach to military technology?

 American Public Opinion

• -  Importance: How has American public opinion and support for military intervention changed since the
  beginning of World War II? Assess whether American public opinion is more or less important today than
  during World War II?
• -  The Media: Describe how media coverage of the U.S. military has changed since the start of World War
  II. How has the media’s coverage changed in the past 70 years? Is the media’s coverage of a conflict more or less influential than in the past? Explain your answer with specific examples. 
• 
  

MIL 311 Week 3 Assignment Case Study Media Impact on Vietnam Conflict

Case Study – Media Impact on Vietnam Conflict. The U.S. experience during the Vietnam conflict received unprecedented media coverage. This week, you will conduct a case study examining the conduct and influence of media coverage on the American military experience in Vietnam. Research and examine the following questions. 

1. How did the media and specifically journalists report on the conflict in Vietnam? What conditions, specific to Vietnam, allowed for greater access to the Vietnam conflict? (no more than 1⁄2 page)
2. How did the U.S. military interact with the media in Vietnam? Did the military use the same system during the Vietnam conflict as they did with previous wars? (between 1⁄2 to 2/3 of a page) 
3. How did the of media coverage of the Vietnam conflict impact American public support for the war? (no more than 1⁄2 page)
4. What were the implications for the U.S. military in Vietnam to the increased coverage and scrutiny of military policy in Vietnam? Provide specific examples of how military capacity and competency in battle was affected by media coverage. (no more than 1⁄2 page)
5. What were the lessons learned in Vietnam for (a) the media, (b) U.S. military officials, and (c) the U.S. military as a whole with regards to the shaping of social opinion during the conduct of a war outside U.S. borders?

The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and subclaims. Cite your resources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation toolbar, in your online course. 

MIL 311 Week 1 Case Study – D-day and the Bulge

Case Study – D-Day and the Bulge. Two battles often define the American military experience in World War II. The first is the D-Day invasion on June 6, 1944. The second is the Battle of the Bulge in the winter of 1944. Compare and contrast these two American victories by completing the following.

1. Provide a brief overview of the Allied strategy for securing an entry into the European continent.
2. Identify the challenges faced by the U.S. Army upon arrival in France on D-Day.
3. Explain why the U.S. Army succeeded at Normandy in securing and advancing into Europe.
4. Provide a brief overview of the American predicament in the Battle of the Bulge.
5. Explain the challenges for the American military at Bastogne. Why were they caught in such a predicament?
6. Explain how the U.S. military achieved a victory, despite the obstacles previously identified, and overcame the German advantages.
7. Identify two characteristics of these two military successes that would define the American military experience through the rest of the century.

The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and subclaims. Cite your resources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation toolbar, in your online course. 

MIL 311 Week 1 Assignment Case Study D-day and the Bulge

Case Study – D-Day and the Bulge. Two battles often define the American military experience in World War II. The first is the D-Day invasion on June 6, 1944. The second is the Battle of the Bulge in the winter of 1944. Compare and contrast these two American victories by completing the following.

1. Provide a brief overview of the Allied strategy for securing an entry into the European continent.
2. Identify the challenges faced by the U.S. Army upon arrival in France on D-Day.
3. Explain why the U.S. Army succeeded at Normandy in securing and advancing into Europe.
4. Provide a brief overview of the American predicament in the Battle of the Bulge.
5. Explain the challenges for the American military at Bastogne. Why were they caught in such a predicament?
6. Explain how the U.S. military achieved a victory, despite the obstacles previously identified, and overcame the German advantages.
7. Identify two characteristics of these two military successes that would define the American military experience through the rest of the century.

The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and subclaims. Cite your resources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation toolbar, in your online course. 

MIL 310 Week 5 Final Paper

Focus of the Research Paper

No period of American military history saw more change than from the birth of the U.S. to the end of World War I. American armies went from militias of volunteers fighting on U.S. soil to organized, professional forces partnering with their former ruling country (Great Britain) to stop German aggression. For the Research Paper, you will analyze the major changes in the American military by selecting one of the following topics for analysis and comparing its transformation in each of the following periods.

Topics

•   Personnel
•   Organization
•   Technology
•   Mission
  Periods
•   Period 1: American Military Transformation – 1776 to 1860
•   Period 2: American Military Transformation – 1860 to 1914
•   Period 3: American Military Transformation for World War I – 1914 to 1918 

MIL 310 Week 4 Assignment Case Study Moving the Fight Abroad

Case Study – Moving the Fight Abroad. World War I presented the United States with its first expeditionary challenge, requiring the American Army to fight as part of an alliance and move large numbers of personnel and resources to Europe. This new era in warfare created significant social and geographic challenges previously unaddressed in American military history.

Write a case study identifying the major changes brought about by World War I. In your analysis, address the following questions.

a. Explain how training and leadership changed between the American Civil War and World War I. 

2. Discuss how the logistical challenges of World War I reshaped the composition of the U.S. military.
3. Discuss how World War I affected the role and size of the U.S. Navy.
4. Explain how a multicultural society such as the U.S. handled a conflict in Europe, from where many U.S.
   citizens emigrated. 

MIL 310 Week 3 Case Study – Vicksburg and Gettysburg

Case Study – Vicksburg and Gettysburg. The American Civil War’s two most noteworthy battles may be those of Gettysburg, Pennsylvania and Vicksburg, Mississippi.

Outline the significance of these two battles for the outcome of the Civil War. Use the following general outline to answer key questions.

1. Briefly describe the Battle of Vicksburg, the forces that met, and the outcome. (no more than 1⁄2 page)
2. What were the implications for the Confederate Army of losing this battle in May 1863?
3. Briefly describe the Battle of Gettysburg, the forces that met, and the outcome. (no more than 1⁄2 page)
4. What were the implications of the Confederacy losing this battle in the summer of 1863?
5. How did these two battles lead to an era of “total war” through the end of the Civil War in 1865?
6. What lessons from these two conflicts may apply to today’s conflicts?

The paper must be two pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and subclaims. Cite your resources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation toolbar, in your online course. 

MIL 310 Week 2 Case Study – Leadership of Stonewall Jackson

Case Study – Leadership of Stonewall Jackson. One of the most well-known American military leaders was Major General Thomas J. “Stonewall” Jackson. Jackson’s leadership of the Confederate forces at Chancellorsville, Manassas, the Shenandoah Valley, and the Seven Days Battle resulted in victories by a numerically, resource-deficient military force. Based on this:

1. What characteristics of leadership are important for military commanders to be successful on the battlefield?
2. What made Stonewall Jackson an effective leader for the Confederate Army?
3. What were the implications of Stonewall Jackson’s death for the Confederate Army? 

MIL 310 Week 1 Case Study – Saratoga

Case Study – Saratoga. The Battle of Saratoga in 1777 represented the tipping point for the Continental Army in the American Revolutionary War. During September and October, 1777, the British Army, under Burgoyne, faced several challenges. 

Conduct a case study of the Battle of Saratoga to determine causes and resulting effects of the American win over Burgoyne’s Army. The case study should use the following general outline.

1. Provide a brief overview of military forces present at Saratoga.
2. Identify the challenges faced by the British Army, led by Burgoyne.
3. What advantages did the Continental Army have and utilize to achieve victory?
4. How did logistics impact the outcome of the Battle of Saratoga?
5. What were the strategic effects of Burgoyne’s surrender at Saratoga?
6. What lessons can be learned from the Battle of Saratoga that still apply today in modern warfare? 
7. 
   

MIL 275 Week 5 Final Paper

No single ethical issue has stirred more debate than the use of torture during military operations. The United States, a member of the United Nations and follower of the Geneva conventions, opposed the use of torture by the military under any circumstances for decades. The attacks of 9/11/2001 changed American perspectives in the conduct of war. Since the initiation of the Global War on

Terror, the U.S. has been accused of and admitted to using torture as a technique to gain better intelligence for military operations. Investigations into detainee abuse and torture technique use, such as “water-boarding,” have been documented at Abu Ghraib prison in Iraq, Guantanamo Bay, Cuba, and in detention locations of U.S. allies in the War on Terror.

Students will evaluate the use of torture according to theory, history, and in modern conflict where enemies often do not correlate with national borders.

During your analysis, you must research and evaluate the following:

•   What are the internationally recognized definitions of torture and what laws pertain to its prohibition? (Make sure to address the Geneva Conventions and any related United Nations rules regarding torture.)
•   What is the historical basis for banning torture or permitting torture in military operations? From what conflicts did the international community begin drafting laws banning the use of torture?
•   According to Just War theory and jus in bello, is torture ethically permissible?
•   Briefly summarize the accusations of torture brought against the United States since the beginning of the Global
  War on Terror.
•   What are the common arguments for condoning the use of torture in modern military conflict? (Identify at least
  two)
•   What are the common arguments against the use of torture in modern military conflict? (Identify at least two)
•   What policies has the United States instituted with regard to the use of torture in the past three to five years?
•   Evaluate the use of torture. In your opinion, is the use of torture justified legally or morally? Use theory and
  evidence from real world events to support your argument.
•   Does conflict against a non-state actor (such as terrorists) that is not subject to any laws, legal system or
  boundaries, deserve the rights specified by the Geneva Convention? 

MIL 275 Week 4 Case Study – Drone Attacks in Counterterrorism

Case Study – Drone Attacks in Counterterrorism. A recent military tactic implemented in counterterrorism is the use of military drones in Pakistan to eliminate al Qaeda terrorists hiding in rugged tribal regions. The U.S. government and military hail this aerial tactic as highly successful and essential to defeating terrorists. Human rights advocates deplore the tactic as unnecessarily killing innocent civilians and committing human rights violations.

Refer to Morality in Modern Aerial Warfare and Ethical Issues in Counterterrorism Warfare to assess the morality of using drones in Pakistan’s Frontier provinces. Also, you must conduct outside research on the use of aerial drones to support your argument for the use as morally just or morally unjust. All resources must be properly cited. Address the following:

1. What are the moral justifications for using aerial bombing in warfare?
2. What policies and restrictions can be applied to make the use of drones morally acceptable? 
3. How do terrorists acting within a nation-state affect the justification for using aerial bombing?

   4. Is the killing of civilians during drone attacks an international war crime?
   5. Do you personally support the use of drones to attack terrorists within sovereign countries? Why or why
      not? 

MIL 275 Week 3 Conscientious Objection

Conscientious Objection. The ethics of conscientious objection have long been a topic of debate in military ethics. Should the military allow for conscientious objectors? What are the moral responsibilities of a government to allow for conscientious objection? What are the operational risks of a government providing leniency to conscientious objectors? 

Explore the moral implications of conscientious objection to military service and conflict. During this case study, make sure to research and address the following questions and issues:

1. What is the legal definition of conscientious objection according to the U.S. military?
2. Under what circumstances does the U.S. military permit conscientious objection to war? What are the
   requirements to declare conscientious objector status? Can servicemen and military draftees object to
   serving in some wars and not object to serving in other wars?
3. How does Just War theory apply to the issue of conscientious objection? If a nation, such as the United
   States, pursues a Just War, what right do its citizens have to object to serving in that war?
4. Evaluate the current U.S. military policy towards conscientious objection. Do you believe that
   conscientious objection is morally permissible?
   •   Do you believe the U.S. military should allow for conscientious objection by its service
     members?
   •   How has the Global War on Terror and particularly the War in Iraq (a preemptive war) impacted
     rates of conscientious objection in the U.S. military?
   •   Are there any changes to U.S. policy with regards to conscientious objection that you believe
     should be changed? 

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MIL 275 Week 1 Assignment Case Study Just War Theory Then and Now

Case Study – Just War Theory: Then and Now. Just War theory was created centuries ago to create moral guidelines for nation-states and leaders to determine when the use of war is justified in pursuit of a nation’s interests. Recently, the U.S. pursued a preemptive war in Iraq based on the alleged Iraqi acquisition of Weapons of Mass Destruction.

Compare and contrast the traditional justifications for war with modern justifications for war. During this case study, make sure to research and address the following:

1. From 1945-1994, how does Just War theory apply to U.S. military campaigns?
2. Were there any wars conducted by the U.S. during the Cold War period that were not justified by Just
   War theory?
3. What were the justifications for the U.S. invasion of Iraq in 2003?
4. How do the justifications for the U.S. invasion of Iraq hold up under Just War theory? Do these
   justifications violate any of the tenets of Just War theory?
5. Compare and contrast traditional justifications for war with modern justifications for war. What has
   changed and what remains the same when examining the U.S.’s moral justification for war?

The paper must be two to three pages in length and formatted according to APA style. You must use at least one scholarly resource other than the textbook to support your claims and subclaims. Cite your resources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation toolbar, in your online course. 

MIL 212 Week 5 Assignment Final Paper

Focus of the Final Paper

Is the utilization of various military forces an effective allocation of a state’s resources? Based upon our readings and discussions, as well as additional outside sources, you will address this daunting question and provide support for your opinion. Address the following to complete this assignment:

1. Examine how adept military organizations are at keeping peace, and describe the criteria for maintaining peace in a region of conflict.
2. Discuss the inherent difficulties in conducting peace operations. 
   3. Discuss whether or not private companies can be utilized instead of or in conjunction with military forces in maintaining peace.
   4. Examine the role cultural and societal differences play in peace operations and discuss if and how these differences can be overcome.
   5. Discuss if and how humanitarian missions pose the same difficulties as peacekeeping operations.
   6. Assess humanitarian and peacekeeping operations as conducted by military forces and discuss whether they
      should be abandoned altogether or if they are effective and why.

   For this Final Paper you need to do research in peer-reviewed journals or other sources that are considered to have reliable information. In addition to your required course text, you need at least six professional, scholarly sources, three of which must be peer reviewed journal articles found in the Ashford University Library.

   Academic research papers must meet university level standards of quality. What constitutes quality, academic research?

   •   Primary sources written by experts in the field of study
   •   Secondary sources supported by research in primary sources
   •   Credible sources (experts in the area of study)
   •   Relevant research (materials are pertinent to the area of study)
   •   Peer-reviewed journal articles (journal articles reviewed by recognized experts in the relevant field of study).
   •   Educational and Government websites (those ending with a web URL suffix of .edu or .gov) may be appropriate
     in some cases but should be evaluated carefully.